Our Bags come in a plethora of designs, colours and textures and are made from premium materials.

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Our range is tailored for you

We have something for everyone but want you to find what suits youSelect the mobile device you want to see products for and we will customize the selection of your choice.

Our range is tailored for you

We have something for everyone but want you to find what suits youSelect the mobile device you want to see products for and we will customize the selection of your choice.

High-quality bags with clever functions and long durability

Treat yourself to a bag from IDEAL OF SWEDEN to maximize your look and make an impression on your surroundings. Within our range of products, you will find a large variety of bags to match your every style need – from festive shoulder bags that exude luxury and elegance to everyday shoppers and totes in functional yet sophisticated designs. All our bags are made of 100% animal-free and ethically sourced materials with attention to durability and sustainability. Choose from shiny, glossy, ultra-soft, and animal skin-inspired textures in a variety of colourways inspired by the very latest fashion trends. For those of you who are enticed by daring embellishments and hardware details, we have bags adorned with bold chain combinations, exciting textures, and color combinations.

Most of our bags feature smart design solutions that make them extremely adaptable and versatile. Try on the Nora Chain Shoulder Bag in Creme Beige Croco or the Edge Crossbody Chain Bag in Pure Black, both with detachable chunky chains that contribute to a unique day-to-night function. For those of you who want to carry your AirPods with you in an effortlessly stylish way, we recommend trying the Nora Shoulder Bag which includes a matching AirPods bag; the AirPods Bag is, however, removable and replaceable, in order for you to choose which of our AirPods bag that bests suits your unique look.

There are really no limits to the creative and functional solutions displayed by our modular bag and accessory designs. Thanks to this signature modularity, it is possible to add AirPods bags and Mini Bags that include built-in metal mounts on our handbags. Pair our Buckle Shoulder Bag in Taupe together with the Nora AirPods Bag in Taupe Duo for a flawless and simple silhouette and a truly classical expression; if you're looking for eye-catching statement accessories, we'd like to recommend you try the Lola Utility Belt Bag in Black Croco paired with the Bobbi AirPods Zip Bag in Leo Jacquard for a bold and fearless look. The versatile metal rings that are found on most of our bags thus not only contribute to decoration and style expression, rather they work as multifunctional attatchments for individual accessorization of our AirPods Bags, Key Rings and/or other accessories.

Another exclusive feature is our interchangeable shoulder straps. We offer a wide range of sophisticated bag straps such as glossy PU leather straps (see for example Jet Black Croco), gold-tinted chain straps intertwined with silky-smooth fabrics in enticing colourways (see for example Fuschia Haze), to hyperfunctional and modular shoulder straps with built-in storage and 2-in-1 functions (see for example the Utility Strap in Beige Shimmery Snake). For the fashion-conscious individual who wants to follow the very latest trends but at the same time invest in multifunctional and aesthetically pleasing accessories that never go out of style, our bag straps are the perfect option for effortlessly styling and re-styling your IDEAL OF SWEDEN bags according to season, trend, and individual expression.

No matter what kind of bag you are looking for, IDEAL OF SWEDEN has a sophisticated and functional solution for you. Handbags, Shoulder Bags, Waist Bags, and Bumbags, Necklace Cases, Shoppers, Laptop Bags and Sleeves, Clutches, Pouches, AirPods Bags or why not a Mini Bag - our selection of premium accessories holds everything you might possibly need. Explore our collections today and discover your new favorites.